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Nearly all businesses use social media in one form or another, whether it's for marketing, customer/client communication, or other applications. We're not sure, however, if any businesses have made plans to respond to and manage a social media crisis. If you don't have a plan, these articles should convince you that you need one and also help you create one. Don't wait until it's too late to get started.
Every year recently seems to be the year of the cyberattack, and 2019 will be no exception. We no sooner figure out how to fend off one cyberattack than a new one is on the horizon. These articles focus on what types of attacks you need to look out for, how to strengthen your defenses, and even writing a cyberattack playbook. We think you'll find some helpful information here.
Testing and Training
A recent survey indicated that about 2/3 of the businesses that have continuity plans do not test them. Are you one of these businesses? If you don't test the plan, you will never be sure it will work as expected. There don't have to be elaborate scenarios or schemes; even simple tabletop testing will help you determine if things will go as planned.
How to recognize Workplace Violence and what to do about it
Just one year and a day after the anniversary of the Parkland shooting, another workplace active shooter took five lives in Illinois. Such violence has become so commonplace that it's critical we know what to do in the event of an active shooter or other violence -- and also how to recognize potential trouble and what to do about it. This issue can be helpful in determining your policies with regard to workplace violence.
Online Reputation Management
Finding negative information or reviews of your company online is definitely troubling, but what are you doing to prevent such information from finding its way to Google searches or social media sites in the first place? It's a fact of life today that online reviews and information are the chief way people are getting information about your company and statistics show that those reviews are considered accurate by the majority of people reading them. Are you actively seeking ways to minimize the impact any negatives on your reputation? This issue may give you some insight in how to strengthen your online reputation.
Communication and Business Continuity
Communication -- internal, external, crisis, and just plain every day -- is a key component of every successful organization. We all have stakeholders with whom we need to communicate on a regular (even daily) basis but we often don't have plans that enable us to implement effective communication when we need it. In this issue we look at some of the components of effective communication and the impact communication has on the continuity of operations.
Meetings and Events 2019
It's a new year and you're likely already planning for upcoming meetings, conferences, and other events. This issue focuses on some of the trends that are changing the meetings industry and how you might use them. Plus, Item #4 focuses on some events that went badly... some of the changes might help you avoid such chaos.
Trends and Threats in 2019
As we head to the end of 2018, it's time to look forward to what 2019 will bring. These articles focus on the trends and challenges to expect in the coming year and what you should be doing to prepare for them. Take a look to see if your plans will cover your business as things change.