Organizational Reputation Management
I don't think anyone would argue against the fact that reputation matters. But we may not be aware of how much it matters and how important it is to understand and keep control of corporate reputation. A tarnished reputation can make it difficult not just to get clients or customers, but it will make it harder to attract and keep good employees. The bottom line is that a tarnished reputation will impact your bottom line; you need to keep it polished.

