Managing Your Online Reputation
August 16, 2017 - Per this issue's quote, while most people will look you up online, they won't go farther than page one of the results. So if you have negative results on page one, you probably need to do something about them because all that other positive stuff on pages two and following won't matter. You might be able to do some reputation repair yourself or you might need the services of a specialist. But make no mistake about it -- something has to be done. In this issue, we offer articles that talk about how to DIY as well as what online reputation services can do for you.
Online Reputation Management
August 16, 2017 - Per this week's quote, while most people will look you up online, they won't go farther than page one of the results. So if you have negative results on page one, you probably need to do something about them because all that other positive stuff on pages two and following won't matter. You might be able to do some reputation repair yourself or you might need the services of a specialist. But make no mistake about it -- something has to be done. This week, we offer articles that talk about how to DIY as well as what online reputation services can do for you.
Don't wait until your online reputation is a mess to do something about it. (Item #1) Even if you have never had a strong online position, the people you are doing business with -- now or in the future -- are almost certainly checking up on you online with a fine-toothed comb. (Item #2) The single critical -- even erroneous -- article is now a greater threat than ever and will glean even greater traction than before in an otherwise positive profile. (Item #3)
It's important to manage your online reputation properly. (Item #4) If you need help with your online reputation, here are 50 companies that might be able to assist you. (Item #5) There is a lot that online reputation management can do for a business, but here are three top misconceptions. (Item #6)
Bob Mellinger, President
Here is everything you need to know about managing your online presence as an entrepreneur. And when you're done here, head over to this reputation management guide to take things a step further.
2. Online Reputation Management -- Managing online brand experience through Search and Content Optimization
Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster's strong reputation for credibility. Online Reputation Management (ORM) isn't something to do just one day a year -- building a reputation that gives your brand real added value requires constant attention.
Google loves negative content, so five years from now we will all look worse online despite press releases, media relations, interviews, thought leadership pieces and social media engagement. Like so many sensationalist opening lines, that's not entirely true -- Google does not itself necessarily favor bad news. But, while the dominant factor influencing the algorithms of Google and other search engines remains the interest in a particular page from elsewhere on the web, it might as well be true.
With stats showing that 92% of consumers are more likely to trust customer reviews than the media, and that 85% wouldn't buy from companies with negative reviews, it's more important than ever that you manage your online reputation properly. You can't opt out -- people can and will talk about your business online -- so if you're not already doing so, you need to engage with online reputation management (ORM) in 2017.
Online reputation management can't be trusted to just anyone. If you don't have the right skills and personnel in-house, perhaps you're thinking of hiring a reputation management company. If so, here's a ranking of the top 50 that might make your decision easier.
While establishing a good online reputation is critical to any business' success today, maintaining a good online reputation is even more critical. Most consumers turn to online sources to learn about whether a business can provide desired services or products and whether they are reputable. The main benefits of online reputation management is that a business is better able to determine what consumers will see, and better able to handle negative impacts on their reputation in a timely fashion so that damage can be prevented or at least mitigated. That said, it is important to understand what online reputation management companies do not do.
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