Online Reputation Management
It used to be said that if you make a customer/client happy she'll tell a friend, make her mad and she'll tell 10 friends. Well, today unhappy people can tell tens of thousands via the Internet and damage your business reputation in no time at all. If this happened to you, would you have the ability to manage your online reputation? Yes, you could hire an online reputation management company (and sometimes you might not have another choice if the damage is bad enough), but there are some steps you can take yourself to monitor and mend your reputation. This week's articles provide some good ideas to try.
We asked professionals in public relations and reputation management to share the biggest reputation mistakes they've seen businesses and individuals make.
There has been a dramatic increase in the number of ways a company's reputation can be damaged, but there's been no corresponding increase in the tools or efforts available to manage reputations.
In an environment where consumer confidence in a brand's digital presence can make or break business success, approaching online reputation management ethically is a core strategy.
Here are some of the most important steps you need to be taking to manage your online business reputation.
Your company's reputation is integral to revenue management strategies that will create robust profit margins.
Here are 10 online reputation management statistics that reinforce the importance of controlling--and improving--your digital image.
As always, I look forward to hearing about your concerns with regard to business continuity. If there are any topics that you'd like to see covered, email me at
Bob Mellinger, President
1. The Nine Biggest Reputation Mistakes
We recently explained some of the biggest myths in reputation management, like the idea that anything online can be erased, or that online opinions don't matter. It's clear that many people don't completely understand what reputation management is all about, and without understanding, we're all prone to making reputation mistakes.
2. Why Companies Should Get Used to Damaged Reputations
CEOs and board members routinely list reputation as one of a company's most valuable assets. Yet reputation-busting disasters make headlines about once a month, destroying shareholder value and customer trust. Why do companies seem to make the same mistakes over and over? For starters, there has been a dramatic increase in the number of ways a company's reputation can be damaged.
3. Five Ways to Ethically Manage a Brand's Online Reputation
The Reputation Institute has declared businesses now compete in "a new marketplace reality in which people buy products, take jobs, and make investments based primarily on their trust, admiration and appreciation for the companies and institutions that stand behind them." One might contend that reputation has always been the cornerstone of any business -- 30 years ago we were introduced to the phrase "nobody ever got fired for buying IBM" -- but there is no dispute that the nature of reputation-building has changed.
4. Four Steps to Managing Your Small Business' Online Reputation
Since 90 percent of customers say their buying is influenced by online reviews, you'd better make sure your online reputation, in reviews and other places, is as positive as possible. This is something your marketing people should be all over from the get-go, whether your business is large or small. How aware are you of the online reviews your business has received? What are you and your marketing department doing about it?
5. Building a Reputation Management Strategy for 2015
Brand recognition is not just a matter of media penetration and market share; businesses need to shape customers' perceptions of them as well. Online reputation determines conversion rates just as much or more than content and search engine rankings. Let's explore how reputation management can help your bottom line and some strategies for improvement and maintenance.
6. 10 online reputation management statistics that may blow your mind
You have access to more information now than at any time in human history. So does everyone else. What's everyone doing with that information? Why, getting the skinny on their neighbors, peers, customers and prospective employees, of course.
Quote of the Week:
"There are two ways of establishing a reputation, one to be praised by honest people and the other to be accused by rogues. It is best, however, to secure the first one, because it will always be accompanied by the latter."
-- Charles Caleb Colton