Communicating during a Crisis
As you read through these articles, you will see several themes... respond quickly, tell the truth, and apologize. There's lots more good information as well. Companies have to act like people in a crisis situation, and the way they communicate can enable that perception in their stakeholders. We hope you don't have to put this information to use, but, let's face it, stuff happens, and we all need whatever help we can get just in case.