January 10, 2018 - There are so many terms that are used (and misused) for crisis management... among them disaster recovery, incident management, and business continuity. They are all unique, yet all interrelated. This issue attempts to clarify exactly what crisis management is as compared to the other terms and to provide some guidance on preparing your organization for managing a crisis.
Crisis Management. Disaster recovery. Business continuity. You have likely heard these terms used in describing the preparedness posture companies take toward the unexpected. They are often---and incorrectly---used interchangeably, sometimes adding to the confusion of novices who are striving to ensure their organizations are indeed prepared to handle whatever outside-the-norm situations that come their way.
Unplanned events can have a devastating effect on small businesses. Crises such as fire, damage to stock, illness of key staff or IT system failure could all make it difficult or even impossible to carry out your normal day-to-day activities. At worst, this could see you losing important customers - and even going out of business altogether. But with good planning you can take steps to minimize the potential impact of a disaster - and ideally prevent it happening in the first place.
There are two common terms that are too often used (or confused) interchangeably: Incident Management and Crisis Management. They are not the same. They are related -- but have differences in purpose and objectives that ought to make their definitions clear.
Daily headlines are filled with companies dealing with crisis. Is your company prepared? Just as BP learned with the gulf oil spill and Malaysian Airlines learned through two disasters, a crisis can strike at any time. However, unlike Fortune 500 firms, smaller companies are often unprepared and usually do not have a crisis plan in place. They believe it will never happen to them. But, what if it does?
Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to be ready to respond to any PR crisis quickly and efficiently, using all available platforms.
A communications crisis can strike at any time. It could be a faulty product, a lousy campaign, or a slip of the tongue from someone higher up. It doesn't matter the industry you're in, or how popular you've been to this point. Sometimes, it just happens. Whatever the case, you need to be prepared. So we've put together this 10-step guide to get you ready. Make sure you've done everything you need to before disaster strikes.
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