Mass Communication Systems
May 24, 2017 - Ever since the shootings at Virginia Tech, mass communication systems have been evolving into tools that can help save lives and businesses. What is your method of communicating to your employees about a disaster or disruption? If you don’t have some kind of system, you should take a look at these articles that discuss these systems and how to choose them.
In the event of an emergency or crisis situation, secure, effective and reliable two-way communication with employees is crucial. Modern workforces are mobile, so businesses of all sizes need to ensure that the bilateral lines of communication between management and staff remain open, whatever the situation. Creating a strategic, non-intrusive, fail safe communications plan can be challenging. Today crisis communications software can help businesses to communicate with employees in any circumstances but what should businesses look for in an emergency communications platform?
As a business continuity or disaster recovery professional you've probably put in a lot of effort setting up your emergency mass notification system. But did you promote the new "service" your organization is providing to the stakeholders in your database? Did you build enthusiasm and buy-in from your stakeholders? Just like with every other form of communication, to multiple recipients (external or internal), the more engaged your readers are the more effective the campaign will be.
When we think of mass communications and emergency notification systems, we often think of weather-related events, power outages, fires, and other workplace emergencies. We don't always jump to cyber security. But when an attack happens, it isn't much different from any emergency that befalls a company. Just as with a weather-related event, companies must be prepared. In the event of a cyber attack, there wouldn't be much of a reason to evacuate the premises, but, in both instances, employees will be looking to the executives to give them instructions on what to do before, during, and after an event. These internal communications require a system capable of reaching the masses at once across multiple channels and devices.
As an emergency situation unfolds it becomes critical for public safety managers to be able to send timely and accurate information to the people affected by the event. Getting the right message to the right people requires rapid action using accurate and up-to-date data and an easy-to-use system that is highly reliable and available 24/7/365. When evaluating mass notification vendors here are the top 10 points for every decision-maker to consider.
In today's world where we are warned against hackers and security breaches and are told to be wary of providing personal contact information, your employees may be reluctant base to provide the info you need. The strength of your emergency communications and your ability to share the right information at the right time to the right people depends on your ability to collect this important data. You must be able to reach people during and after business hours by personal cell phones, emails, and texts.
Advances in technology have always come with more advantages than disadvantages, which is why people are always so quick to embrace them. One of these many advances has revolutionized the way in which people are able to send and receive information. This advancement is in the form of mass notification systems. These systems can be used in different capacities, by different companies to achieve various results. However, one of its best uses is as part of a crisis communication tool which can help enhance commercial evacuation procedures.
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