Online Reputation Management

Your good online reputation is a critical component of your ability to stay in business... if it's damaged beyond repair, you may not survive. If you haven't made online reputation management (ORM) a part of your business continuity plan, the articles below can help you understand ORM and figure out how to protect and/or defend your reputation.

Every user is a critic and every brand is fair game; you need to manage your reputation. (Item #1)   Do you know your reputation's weakness? (Item #2)   Your good reputation is your greatest asset and needs to be protected. (Item #3)  

Damage to an organization's reputation is often regarded as the most important risk. (Item #4)   Reputation is a major risk issue for all organizations and needs to be considered alongside all the other major risks. (Item #5)   Being left in the dark when it comes to your online reputation can be compared to collecting customer comment cards at a brick and mortar store and tossing them in the trash without reading them. (Item #6)  

As always, we look forward to hearing your comments & insights regarding business continuity. If you have a topic you'd like us to cover, email me at [email protected].

Bob Mellinger, President
Attainium Corp

1. Online Reputation Management

It doesn't matter if you have the best product or service in the world. It could simultaneously save lives, protect the environment, prevent wars and make everyone thin and beautiful?people would still have something negative to say about it. Maybe they misinterpreted the tone of a customer service representative or their puppy ran away that morning-all it takes is one irate or grumpy customer with a computer and your brand name can be tarnished.
http://www.visibilitymagazine.com/location3-media/tarla-cummings/online-reputation-management

2. The 11 Unwritten Laws of Reputation Management

Here are some solid, often unwritten, rules of reputation management that you need to know - everything from "everyone has an online reputation" to "the laws will change." These laws will help you protect/defend your reputation.
http://www.forbes.com/sites/andybeal/2011/01/04/the-11-unwritten-laws-of-reputation-management/

3. Corporate Reputation Risk and Management

Protecting and enhancing reputation has become more pertinent for companies in today's changing business environment. Erin Ptacek, Director of Corporate Brand & Reputation at WW Grainger, offers her insights on corporate reputation management.
http://www.visibilitymagazine.com/marcus-evans/erin-ptacek/corporate-reputation-risk-and-management

4. Why reputation is a major factor in business continuity management

At the heart of comprehensive risk management lies the increasingly important art and science of managing reputation. The latest dramas, recalls and disasters have injected even more urgency into this need to improve our corporate governance and include risk management and business continuity in this overhaul.
http://www.continuitycentral.com/feature0335.htm

5. Corporation Reputation: perspectives of measuring and managing a principal risk

Most of us would agree that reputation matters - it can explain why customers choose your product or service in preference to somebody else's and can make the difference between success and failure. But it is arguable that there are few issues that are quite so challenging to manage as reputation.
http://www.cimaglobal.com/Documents/Thought_leadership_docs/
cid_exrep_corporate_reputation_june07.pdf

6. Four Online Reputation Management Tips for 2012

What are your customers saying about your business, product and/or services? What are your potential customers reading about your business practices? Where do your customers talk about you? Knowing the answers to these questions are the first steps towards building a positive reputation on the web.
http://www.dailyblogtips.com/4-online-reputation-management-tips-for-2012/