November 11, 2009
These NewsBriefs are produced and delivered weekly by
Attainium to keep our friends and clients
current on topics relating to Business Continuity, Disaster Recovery and Crisis Management.
In the case of your organization's reputation, what took years to build could be destroyed in only a matter
of moments. And it's not just the big things that can do you in… one unhappy member, customer, former employee
with access to the Internet is all it takes. There are things you can do to protect yourself, however, and several
of these are in the articles below.
If you don't control your brand online, someone else will.
(Item #1)
Without proactively monitoring your online reputation, trademarks and copyrighted material, you're exposed
to a rats-nest of damaging public relations and inappropriate use of your business's brand.
(Item #2)
Because of the openness and anonymity of the Web, every business is vulnerable to reputation management issues.
(Item #3)
The outcome of a reputation crisis can be devastating; but it doesn't have to be.
(Item #4)
The fact that reputation matters online is beyond debate.
(Item #5)
There are very tangible and numerous benefits to taking the time to build yourself a presence on business networking sites.
(Item #6)
As always, we look forward to hearing about your concerns
with regards to business continuity. If you have a topic
you'd like to see covered, please email me at
[email protected]
Best Regards,
Bob Mellinger
President
Attainium Corp
Quote of the Week
"Bad news travels fast."
- American proverb -
Articles
1. The Online Reputation Management Guide
The following Online Reputation Management Guide will show small businesses how to assess, build,
track and monitor their online reputation. In most cases, you can follow these simple steps to easily
grow your personal brand and/or small business.
http://outspokenmedia.com/guides/orm-guide/
2. Why Should You Practice Search Engine Reputation Management?
Remember a few years back when Intel got caught up in that controversy about one of its chips.
First they ignored it, then they denied it and finally they confronted it; but it was too late. The incident
cost them millions and did nothing to enhance their reputation. A lot has changed since then. When it comes
to your online presence, all it takes is one post to a blog or well surfed forum and "kaboom," its all
over the net. News spreads virally.
http://www.devnic.com/articles/reputation_management.html
3. Common Reputation Management Issues and How to Address Them
You work hard to build an honest business, but you can't please everyone. Someone had a negative
experience with your company (an unreturned phone call, a rude salesperson, a defective product,
a lawsuit) and dragged your company through the mud on a personal blog or discussion forum. You may
have worked hard to resolve the issue with the customer, but the pages still remain in the search
engines - ranking highly.
http://www.invesp.com/blog/sales-marketing/common-reputation-management-issues-and-how-to-address-them.html
4. First Steps to Protect Your Corporate Reputation
A strong corporate reputation is recognized as a valuable asset, one which takes years to build,
and requires constant nurturing to maintain. A crisis, whether a product safety scare, an environmental
incident, labor relations, management scandal or online attack, puts that reputation to the test.
http://searchwarp.com/swa553702-First-Steps-To-Protect-Your-Corporate-Reputation.htm
5. Reputation Management or Just Good Old-Fashioned Customer Service: What Works Better?
In the days before the internet, reputations were built on word-of-mouth (WOM) and reputation
management was a term that referred to damage control and crisis communications. The growing reach
of the internet means that online business is now a two-way conversation.
http://www.searchinfluence.com/2009/04/reputation-management-or-customer-service/
6. Eleven Business Networking Sites Suited for Online Reputation Management and SEO
There is a wide range of business networking sites available, and they're free to use, easy to sign up
for and potentially helpful to your company or agency in a wide variety of ways you may not have realized.
http://thirstypony.com/2008/06/11-business-networking-sites-suited-for-online-reputation-management-and-seo/
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