March 12, 2008
These NewsBriefs are produced and delivered weekly by
Attainium to keep our friends and clients
current on topics relating to Business Continuity, Disaster Recovery and Crisis Management.
The reputation of your organization is an intangible asset that requires the same amount
of - if not more - management as your tangible assets. A damaged reputation could spell the demise
of an organization that doesn't know how to recover. The tools of reputation management are discussed
in the articles below… don't suffer from reputation neglect.
Corporate reputations are rarely examined until after they've been damaged.
(Item #1)
The best policy for corporations in trouble is to get the fullest possible version of the facts
out as quickly.
(Item #2)
Read how Xerox restored its reputation.
(Item #3)
Blogs and other social media can have an impact - negative and positive - on reputation.
(Item #4)
Need help managing your Google reputation?
(Item #5)
The author of Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
talks about what to do if your reputation is compromised.
(Item #6)
As always, we look forward to hearing about your concerns
with regards to business continuity. If you have a topic
you'd like to see covered, please email me at
[email protected]
Best Regards,
Bob Mellinger
President
Attainium Corp
Quote of the Week
"Who steals my purse steals trash...but he that filches from me my good name
robs me of that which not enriches him and makes me poor indeed."
- Shakespeare -
Articles
1. Tending to Your Corporate Reputation
A strong reputation can enhance your business in good times and protect it during a crisis,
but too many companies suffer from "reputation neglect."
http://www.cfo.com/article.cfm/3493891
2. Corporate Reputation in the Age of Media Chaos
Given the warp speed of the Internet and the "Ready, Fire, Fire a few more times, Aim" standards of some journalists
and many bloggers, the best policy for corporations is to get the fullest possible version of the facts out as quickly
and as transparently as possible.
http://www.directorship.com/corporate-reputation-in-the-ag
3. Rebuilding a Reputation
To regain credibility after a major stain on its reputation, a corporation must demonstrate stability
and staying power. Read what Xerox did to regain its credibility.
http://www.exhibitoronline.com/corpevent/article.asp?ID=812
4. Beware the blog…
A new white paper, 'Measuring the Influence of Bloggers on Corporate Reputation' looks
at the influence of bloggers versus conventional media. (This file is 6.67 mb, but loads fairly quickly)
http://www.publicrelationsonline.com/files/MeasuringBloggerInfluence61205.pdf
5. Ten Ways to Avoid a Google Reputation Management Nightmare
Google is no longer just a search engine. With your potential customers, future employers, and members
of the media turning to Google for information about your business, Google has become a reputation engine.
http://www.marketingpilgrim.com/2007/10/google-reputation-management.html
6. How to Rebuild Your Corporate Reputation
It can't exactly be said that every generation in business has its major corporate
debacle--because it happens more often than that. Companies and their leaders' reputations
are compromised in every industry at every pass.
http://www.forbes.com/2008/02/14/corporate-executive-strategy-lead-manage-cx_mk_0215reputation.html
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