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Business Continuity NewsBriefs
April 25, 2007
These NewsBriefs are produced and delivered weekly by
Attainium to keep our friends and clients
current on topics relating to Business Continuity, Disaster Recovery and Crisis Management. The horrific tragedy at Virginia Tech last week has universities across the country re-thinking their crisis response plans, especially the communications aspect of those plans. This is a good lesson for all of us - how would you have been able to answer the questions put to Virginia Tech's president if it had been your organization that was the site of such a tragedy? It can happen anywhere, to anyone, at any time, with little or no warning. Then, in addition to having to deal with the victims, families, and friends, you have to be able to continue your operations, and there will be media, media, media� The articles below show some of what we can learn from the VT massacre and how crisis communications and training are critical to your response activities - and, possibly, to your future. In a high-profile crisis, every shortcoming takes on huge significance. (Item #1) If you don't have a training regimen in place, you are not ready for a crisis. (Item #2) Even though SMU conducted an active shooter scenario exercise late last year, things are about to change. (Item #3) In any high-profile crisis situation, working with the media will be critical; better to learn some skills for this task now. (Item #4) Texting and other social media may well be the future of emergency communications. (Item #5) Too many warnings? Too few warnings? A balance is needed. (Item #6) As always, we look forward to hearing about your concerns with regards to business continuity. If you have a topic you'd like to see covered, please email me at bmellinger@attainium.net Best Regards, Bob Mellinger
"In a crisis, you need the right people to have the right information as soon as possible;
they must have authority to declare a crisis, and a system in place to get the
message out quickly and thoroughly."
1. Virginia Tech Shootings: Crisis Magnifies the Significance of Small Weaknesses
2. Tragedy puts spotlight on tech and training
3. SMU says it's ready for campus emergencies
4. Baseball, High-Profile Litigation, and the Media
5. Crisis Lessons from Va. Tech: Social Media Critical In Reaching All Stakeholders
6. Second-Guessing Virginia Tech's Crisis Communications
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